There are four threads that run through everything I create.
Click each one to learn more.
Inspired by the potential it has to educate, entertain, and modernise the creative industries, my curiosity has evolved in a practice rooted in digital innovation, sound, and storytelling.
As a creative producer, I have worked with multidisciplinary teams and global brands to deliver digital products and experiences, including one of the first apps released for the Apple Vision Pro, and an educational VR game. I am always fascinated by how technology and digital tools can enhance creative experiences and audience engagement.
Because I understand the world of technology and the world of culture, I regularly share ideas on digital transformation and innovation in the arts, presenting for organisations such as Adobe, ARTE, and the IMZ International Music and Media Centre, and providing consultancy for international orchestras and record labels.
With a background in film production, I also work as a content producer, gaining millions of views on impactful campaigns I work on.
As an artist, I also experiment with technology as a medium, most recently creating a VR music video. Across all my work, I’m driven by how emerging technologies can bridge disciplines, expand access, and reshape creative storytelling.
As part of the creative collective Fresh Do, I collaborate on interactive installations and campaigns that fuse art, technology, and participation.
This inherent value has fuelled a personal mission to actively be a part of bettering and advocating for arts education. I have worked with leaders, think tanks, trade bodies, institutions, and students internationally to strengthen student representation, provide experience on emerging artists, new business models, and technology to modernise and future-proof the profession.
I have also critically reviewed institutions and programmes across Europe, specifically looking at modern curricula, student representation systems, and inclusive assessment.
Positions include:
Co-Founder, EPASA
Teacher, Leeds Conservatoire
Council Member, European Association of Conservatoires (2019-2025)
Advisory Group Member for the SBS Review for Music, Quality Assurance Agency (2024-2025)
Digitisation Researcher (ARTEMIS and SMS), European Association of Conservatoires (2019-2025)
Panelist, Office for Students (2020-2022)
I am a cellist, composer, sound designer, and multimedia artist. I love to explore texture, melody, and the dynamic interplay between the organic and the electronic.
I am also one-quarter of the artistic collective Fresh Do. I love to collaborate with different artists or artforms. Some of my work includes:
Collective Visions (surround sound, video, tuning forks) - premiered at the Art@One Gallery, 2025.
'Na Sera (cello, tape, virtual reality) - premiered at the ART*VR Festival, 2023
Trasnoche de Otoño (cello, live electronics, and live VJ'ing) - premiered at the Otoño Polifonico Festival in Argentina, 2023.
VV (cello, tape, spoken word, and video) - premiered at the Edinburgh Fringe Festival, 2023.
Kanyaa - The Daughter (cello, tape, and kathak dance)
I combine my experience in policy, creativity, and technology to strengthen the creative and cultural sectors internationally. Through consultancy, strategy, and research, I help people, organisations, and public bodies to adapt, innovate, and thrive.
I’ve contributed insight and expertise to the European Commission, the UK Government, and senior stakeholders across music, arts, education, and technology, helping shape forward-thinking approaches to culture and society.
I am also grateful to have held positions like:
Fellow of the European Music Council (2022-2024)
Director of the F-List for Music
Director of the Independent Society of Musicians (ISM)
A 'rising star in the music industry', nominated by Deborah Annetts at Music Week's Women in Music 2022 Roll of Honour.